Retail sales of stuffed animals, including teddy bears, reached $US 1.3 billion in 2006.  Among the best-selling brands are Gund and Ty Inc. which are associated with teddy bears and which had great popularity in the 1980s and 1990s are Teddy Ruxpin and Care Bears. Several TV shows and movies have depicted a teddy bear, such as Super Ted and Mr. Bean. Teddy bears have seen a resurgence in popularity due to the opening of international „do-it-yourself“ channels. Among the largest and best known are Build-A-Bear Workshop and Vermont Teddy Bear Company. Commercially manufactured and mass-produced teddy bears are mainly made as children`s toys. These bears either have safety joints to secure the arms, legs, and heads, or the joints are sewn and not articulated. They must have safely fixed eyes that pose no risk of asphyxiation to young children. As police, firefighters, and emergency departments discovered that donating a teddy bear to a child during a crisis stabilized and calmed them, NAPLC created the Teddy Bear Cops program to distribute teddy bears to police, fire, and emergency officers in the United States to provide you with teddy bears for children in an emergency.
 At the same time, the Steiff company in Germany, which knew nothing about Michtom`s bear, produced a bear stuffed with Richard Steiff`s drawings. Steiff exhibited the toy at the Leipzig Toy Fair in March 1903, where it was seen by Hermann Berg, a buyer of George Borgfeldt & Company in New York (and brother of composer Alban Berg).  He ordered 3,000 of them to be sent to the United States.  Although Steiff`s recordings show that the bears were produced, they are not recorded as having arrived in the United States, and no examples of the „PB 55“ type have ever been seen, which has led to the story that the bears were shipwrecked. But the story is controversial – author Günther Pfeiffer finds that it was only recorded in 1953 and says it`s more likely that pb 55s aren`t durable enough to survive even today.  Although Steiff and Michtom both made teddy bears at about the same time, no one would have been aware of each other`s creation due to transatlantic miscommunication.  A teddy bear is a teddy bear-shaped stuffed animal….